So you ask, "What is Digital Signage?"

Digital signage is a form of electronic display that shows information and advertising in the way of video, text, graphics and sound to grab your attention and deliver the message.

Digital signage is used in malls, restaurants, hotels, casinos, schools, auto dealerships, companies, hospitals, dental offices, airports, banks, and various other public venues. This new medium is helping to merge the industries of advertising networks and point of purchase display merchandising.

Digital signs are helping businesses communicate key information to their customers at the right place and time. Advantages of digital signage includes quick ability to update content and the ability to deliver specific messages to specific audiences in specific locations. Traditional displays such as banners and posters are static displays that require reprints to display new signage. Digital signage content can be customized to effectively display your intended message and be updated easily via the computer and network.

Displays such as LCD and Plasma TVs are connected to a computer or custom digital signage computer, the content on the screen can be updated in real time by means of an Internet or internal network connection (LAN). To minimize file size, data transmission and storage are compressed.

The Advantages of Digital Signage

Audience today are more sophisticated and technology-savvy. They are accustomed to digital media content across channels and devices. Customers expect a visual, informative, consistent and entertaining experience. 

One advantage of Digital Signage over printed materials and static signs is the ability to change messages in “real time” and enable just-in-time marketing implementation. t also eliminates the high cost of creating and distributing print ad campaigns. Digital signage is instant and offers the ability to change promotions immediately for various products or particular customers.

Another advantage is the unlimited content that can be posted at every display location, which is particularly valuable when space is at a premium.

Display sites can also be networked together so that store managers can select target sites demographically and tailor their messages to that audience. Product and brand promotions can now be done in a more efficient manner and at a much lower cost compared with traditional ways.

Another advantage of digital displays over static is that retailers can earn money with their digital signage network by selling advertising space to their suppliers.